Care Farming UK

Care farming is the therapeutic use of farming practices to provide educational, social and care services to vulnerable groups or individuals.

Care Farming UK, previously the National Care Farm Initiative (NCFI) acts as a directory and supporting body for care farms all over the UK.
They provided a brief requesting the exploration of branding concepts as a part of the name change from NCFI to Care Farming UK.

Taking a customer centric approach to design, students were involved at one of the supported care farms in generating these concepts. Workshops were held to determine what imagery the students felt that best illustrated their learning environment. Under the guidance of the students, i then refined the designs provided to Care Farming UK. The branding options were numbered and sent with an attached overview of who was involved with the image and why it was deemed relevant.